Sep 25, 2003

Olivier Bernheim, President & C.E.O. of Raymond Weil

Olivier Bernheim was born into a family of industrialists in Strasbourg, France, in 1954. After gaining his Law degree and graduating from a French business school he started his career as a sales executive with Kronenbourg and then moved to Unilever to look after the marketing of the new Astra-Calve products.

He joined RAYMOND WEIL in 1982 when the company was rapidly expanding its production but still wanting to preserve its exclusive identity as a family business. Olivier Bernheim was instrumental in making this critical transition by introducing various organizational and structural changes. He developed a number of markets and at the same time take over the communications strategy to strengthen RAYMOND WEIL's international image.

Olivier Bernheim is currently the President and CEO of RAYMOND WEIL. He spends most of his time traveling around the world to positively develop the RAYMOND WEIL brand across the luxury goods market.

A connoisseur of music, Olivier Bernheim's passion for the arts led him to develop RAYMOND WEIL's musical strategy. The advertising campaigns: 'Precision Movements' and 'Celebrate the Moment', reflects RAYMOND WEIL's commitment to the world of music, dance and the arts. Many of the collections take their name from operas such as Parsifal, Othello and Don Giovanni or have musical theme such as Tema and Tango.

Olivier Bernheim is married to one of Raymond Weil's daughters, Diana, who is professional pianist and they have three children. In his free time he plays golf, tennis and enjoys horse riding.

TRANSLATION:

OLIVIER BERNHEIM
PRESIDEN-DIREKTUR & C.E.O. RAYMOND WEIL

Olivier Bernheim lahir dari keluarga industrialis di Strasbourg, Perancis, pada tahun 1954. Usai meraih gelar sarjana hukum dan lulus dari sekolah bisnis Perancis, ia mulai meniti karier sebagai staff penjualan di perusahaan Kronenbourg dan kemudian pindah ke Unilever untuk menangani pemasaran lini produk baru bermerk Astra-Calve.

Ia bergabung dengan RAYMOND WEIL pada tahun 1982 ketika perusahaan ini sedang gencar memperluas produksi namun ingin tetap mempertahankan identitas eksklusif sebagai suatu bisnis keluarga. Olivier Bernheim memegang peranan penting dalam melakukan transisi kritis ini dengan memperkenalkan berbagai perubahan dalam organisasi dan struktur perusahaan. Ia mengembangkan sejumlah pasar dan pada saat yang sama mengambil alih strategi komunikasi untuk memperkuat citra RAYMOND WEIL di dunia internasional. Ia menghabiskan sebagian besar waktunya dengan melakukan perjalanan keliling dunia untuk mengembangkan merek RAYMOND WEIL secara positif di pasaran barang-barang mewah.

Sebagai ahli di bidang musik, kecintaan Olivier Bernheim terhadap seni mendorongnya untuk mengembangkan 'strategi musik' yang diterapkan pada RAYMOND WEIL. Rangkaian kampanye iklan bertajuk "Precision Movement" dan "Celebrate The Moment" mencerminkan komitmen RAYMOND WEIL pada dunia seni, khususnya musik dan tari. Beragam koleksinya mengambil nama dari opera seperti Parsifal, Othello dan Don Giovanni, atau memilih tema yang berkaitan dengan musik, seperti Tema dan Tango.

Menikah dengan Diana Weil, salah seorang putri Raymond Weil yang berprofesi sebagai pianis, mereka dikaruniai tiga anak. Untuk mengisi waktu luang, Olivier bermain golf, tenis dan menunggang kuda.

Pada 25 September 2003, ia berkunjung ke Indonesia untuk berbincang dengan mitra usaha dan sekaligus melihat perkembangan bisnis jam tangan.

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